We're here to help

What we're all about

Proposal + Marketing service on the surface – a genuine investment in your success underneath it all! 40Two Group was created out of a desire to help businesses thrive and succeed while at the same time offering relief to those behind the wheel. By leveraging our knowledge and experience we’re able to take these critical business functions off your plate, giving you breathing room to focus on your other tasks at hand.

We love making your life easier!

Initially starting as a proposal consulting company, 40Two quickly saw an opportunity to expand our services to include marketing and website services too. It was a natural evolution to extend the voice, image, and tone created in our client’s proposals into their marketing materials and websites. We’ve been able to create cohesive brand images for our clients for the last 3 years and look forward to continuing to grow and improve on these services for years to come.

Let’s face it, no one loves writing proposals and most business leaders are 50/50 on marketing. The common theme is you know they’re needed but often don’t know where to start or they get pushed to the last minute because you’re too busy juggling everything else on your plate. Not only are we good at what we do, but we also love doing it, and it shows. Our goal is to give you peace of mind and help free up your valuable time while making the process as enjoyable as possible!  

Our Leadership


Some things just don’t pan out (or perhaps they work out just the way they’re meant too!) 

Amber Alexander started with a Biology degree and a receptionist position. Neither felt right, and she moved from the front desk to the marketing department quickly. Right away, she noted she was an excellent writer – crisp, clear and convincing – and worked well with others in the organization (she plays nice in the sandbox). So, she was assigned the task of writing the company’s proposal. The rest, they say, is history! 

Over the years Amber has supplemented her natural proposal writing talent with a business management degree, majoring in marketing and over 15 years of bid document experience. She is known for her clarity, ability to capture every clients unique voice, and convincing style that wins her clients work. To date, Amber has submitted thousands of proposals over her career, winning companies billions in awarded work. 

When she’s not hard at work for her clients, you can find Amber with her family, friends, and of course her pup exploring Alberta’s backcountry or trying new recipes either in the kitchen or over the campfire!

Are you ready to make your life easier?

Schedule a call with us today!

What's in a name?

All nerds unite! In Douglas Adam’s famous novel (and eventual hit film) “The Hitchhiker’s Guide to the Galaxy,” Arthur Dent is the last man on Earth following its demolition. He embarks on a pilgrimage for the meaning of life and, at the end, arrives at the supercomputer with the knowledge he seeks. The answer to the “ultimate question of life, the universe, and everything?”


Now, we’re not saying we’re your answer to everything. Mostly, we’re just nerds at heart. However, tasks like proposal writing, websites, and marketing can feel like endless frustration. It can be confusing, tiring, and doesn’t give you the return on investment your effort deserves.

Like 42 was the answer to Dent’s question, we want to be the answer to yours. Yes – responding to RFP’s, developing your new website, or creating a marketing plan can be a breeze, and together we can drive towards the win!